A Presentation for the Arizona WordPress Meetup Group

According to Google

Screenshot from google search reslut showing 6 different free website audit tools and their logos.
6 different free website audit tools: SEM Rush, Google Analytics, Screaming Frog, Google Lighthouse, Woorank, and Copyscape.

And we like…

Ubersuggest logo
  • SEM Rush – Powerful SEO features starting at $119 per month
  • Google Analytics – Free and available to everyone
  • Screaming Frog – Free version with yearly license for €209
  • Google Lighthouse and web.dev – Free to everyone. Results can get technical.
  • Woorank – Another SEO solution
  • Copyscape – Plagiarism checker to search for duplicate content
  • Ubbersuggest – Affordable tool starting at $29 per month with a free trial and a lifetime purchase option.

Comprehensive Site Audit

A comprehensive site audit
includes more than just SEO.

  • UI/UX
  • Content
  • SEO
  • Accessibility
  • Legal
  • Performance and Security
  • Conversion Optimization
  • Ongoing Management

Our Resources

My Web Audit

Screenshot showing the pricing of My Web Audit.
  • The starter package does not allow for the level of customization that I show in this presentation.
  • Getting this level of customization takes many many hours of preparation and work.
  • Even after everything is configured, a good audit process, even with automation, takes a lot of time and work.

DIY Site Audit Report

It is possible to do a site audit with minimal up-front costs and subscription fees.

(Beware, this option costs you time, which is a very valuable resource and should always be considered)

How to create your own DIY Site Audit Report

Screenshot of the front page of an old site audit report.
  • Decide what topics you want to cover in the audit. (SEO only vs. Comprehensive audit)
  • Decide what tools (free and low-cost) you want to use.
  • Create an audit template – Google Docs works great.
  • Create a process. Be sure to include:
    1. Checklist – Even if you are the only one doing the audit.

    2. Duplicate your template without overwriting it.

    3. Instructions – Do this even if you are the only one doing the audit. Video and screenshots can be a big help.

Our first audit report began in Google Docs and evolved over time.

Website Audit Resources

RadiateWP has been doing site audits since 2014.
Since we began keeping records, we have had some impressive stats.

Website Audits


Simplified Summary

This simplifed summary is provided in conjunction with RadiateWP's policy of accessibility. See the link in the footer for more details. This post contains notes for a presentation that talks about Website audits. Many of these notes contain links and screenshots from the presentation about how to do a website audit. It includes a link to the Google Presentation as well as links to all of the resources talked about. Some advanced website skills are needed to understand content in this page. If you have questions about this content, please feel free to contact us.