A website audit is an invaluable resource to you as a website owner. What would you say if we told you that you could glean information regarding ease of use, site optimization, security, and even legal requirements from your site in just a few minutes?
RadiateWP conducts website audits for each and every site we manage. Because we are a company dedicated to offering Web Services to our clients with a diverse portfolio, we have been exposed to a wide variety of sites to see an array of areas for improvement.
In January 2019, we started a more comprehensive website audit and since then have completed more than 78 audits generating more than 1254 recommendations for improvement to our clients. Below, we will share some of the highlights of a website audit and what each portion is looking at.
Exactly what is a website audit?
A website audit is a special assessment analyzing certain best practices for website design and development. Our team evaluates a website in each of the following areas:
UI and UX
Performance and Security
This section is focused on the UI (User Interface) and design elements from a website. It can show how friendly the website’s design is and how it interacts with an ordinary user’s action. User Experience (UX) is also evaluated and suggestions made to improve the user’s experience while visiting the website.
How easy is it to navigate your site? Is it easy to read? Does the content make sense to the reader? Are the hyperlinks easy to use?
In a website audit, this section intends to show how optimized a website regarding its performance and security, measuring its response speed, page loading times, and other similar benchmarks. It looks at best practices for website security and creates an analysis based on these best practices.
Another important and sometimes overlooked aspect of your website is how easy it is for the visual or hearing-impaired users, for example, to use. A couple of items this section of the audit evaluates are if you are using alt text or headers appropriately.
Technical WordPress Audit
Of course, it’s important to keep your site compliant. This section covers everything legally related to your website. From having a Copyright to legal documents like Terms and Conditions, Privacy Policies, etc. a website audit evaluates to ensure all the pertinent items are included.
This portion of the assessment focuses on how to optimize the SEO (Search Engine Optimization) inside the page; common items being Meta Description length, Alt Attributes, and even readability.
The Conversion Optimization portion looks at the success of a site to gain the desired results (aka conversion) It includes things like a Call to Action (CTA), Newsletter subscribe links, and Social Media Links.
This section utilizes the inner workings of the WordPress platform. Some items reviewed include checking to ensure the installed plugins, themes, and WordPress version are up to date. Keeping your plugins, themes and WordPress version updated helps ensure your site is working at peak performance and minimizes vulnerabilities.
Looking at a site through a website audit lens helps identify the strengths and weaknesses and create a plan to improve these weaknesses. We at RadiateWP would love to help you improve your website with our experience.
What is a website audit, Part 2 - Site Audit Data
Interested in learning a little more about what is involved with the website and what we do with the information?
This post is a part of the website audit series posted by RadiateWP using the aggregated data with hundreds of data points from the many site audits conducted by the site audit team. You can view other posts with valuable tips to improve your website.