Websites nowadays are drifting away from the single visit experience. It’s more and more important to get the conversion of a repeat customer, regardless of your website type—content-based, e-commerce or even a business site. The foundation of conversion optimization is the ability to convert a sporadic visitor into a recurrent visitor.
While the core concept behind conversion optimization is straightforward, implementation on your website can be a different story. Unlike SEO (Search Engine Optimization) and call-to-actions, the key to each website’s correct conversion optimization strategy comes down to trial and error. Below are some key areas that can be helpful in the improvement of your site’s conversion.
What is Conversion Optimization?
Conversion Optimization is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.Neil Patel
These key areas are all part of the website assessment our team uses when evaluating a website’s conversion optimization. Optimizing your website’s conversions can go even further. Factors such as color choices, image choices, and web page copy can all play an important role. It’s all about gaining the prospect’s attention and creating the motivation to do something including visit your site again and again.
Remember, at the end of the day, the key to conversion optimization is to motivate the visitor to do something including visit your site again.
This post is a part of the website audit series posted by RadiateWP using the aggregated data with hundreds of data points from the many site audits conducted by the site audit team. You can view other posts with valuable tips to improve your website.
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